Marketing Account Executive

                                                                              MICHELE BYRD

8651 Julia Marie Circle                                                                                                                                                       

Phone: 412.913.7460

Jacksonville, FL 32210                                                                                                                                    


career profile

Energetic Account Manager and business development professional with 15 years experience supervising multiple projects at once, with strict adherence to time and budget constraints. Superior leadership skills in establishing working relationships and direct communications with all levels of executive personnel and staff to ensure customer and organizational goals are achieved. I offer innovative thinking, analytic expertise and business savvy to help solve operational and logistical issues that achieve or exceed objectives and maximize customer satisfaction 


Areas of strength and expertise

*Project & Employee Placement


*Client Relations

*Inventory Managemet

 * Interdepartmental Coordination

*Market & Pricing Research

*Public Presentation

*Product Management

 * Event Planning

* Sales & Operations

*Vendor Management

*MS Office

Professional Experience

Victory Wholesalers, Inc., Food Marketing Group                                                                        2004 to Present

Account Executive (2007 to Present)

Served as liaison with the Jacksonville Second Harvest Food Bank, Winn-Dixie, and other non-profit organizations to facilitate sourcing and product pricing for community outreach programs.  Negotiated deals with suppliers and vendors regarding the purchase and availability of product, price, and delivery timetables maximizing savings & profit and increasing client service level

Key Accomplishments:

  • Managed the outbound sourcing/ trading business closing over $4M in total volume sales with an overall profit gain of 4% into the customer’s bottom line annually
  • Generated $1M in incremental sales by managing the export trades between the US, South African, and Nigerian global markets
  • Collaborated with sales teams in establishing creative strategies between accounts nationwide, resulting in upward trends in sales volume and profit margin.


Account Manager (2005 to 2007) 

Supervised source vendors and carriers, making adjustments certifying service efforts produced faster delivery times and fewer product shortages. Managed price discovery and offered item intelligence allowing client to better leverage deal structures

Key Accomplishments:

  • Recognized and awarded for excellent managing initiatives in doubling sales volume, at a single account, with an initial $11M budget to $23M with $3M profit into cost of goods
  • Managed daily purchasing of inventory, resulting in maximized savings of 5-10% into cost of goods


Account Representative (2004 to 2005)

Directed the training of new account managers across the country on corporate and customer procurement systems. Drove item selection and pricing among a diverse group of categories

Key Accomplishments:

  • Increased HBC sales 36% at $6M, realizing a profit savings of nearly $1M into the cost of goods


Daymon Worldwide                                                                                                                        2003 to 2004

Territory Sales Manager

Managed a team of store managers and personnel within a 45 store multi-state territory, overseeing corporate marketing and sales programs of private label brands.

Key Accomplishments:

  • Led crisis management team and supervised all retail operations of Ralph’s stores during the emergency employee strike crisis of 2003, training temporary employees and stabilizing store revenue
  • Maximized customer’s product exposure and encouraged a 10% initial sales increase
  • Assessed product distribution of all private label products and positioning them according to specified plan-o-grams, resulting in maximizing customer exposure

Sodexo, Inc.                                                                                                                                    2000 to 2002

Marketing Director: UNCC Dining Services

Organized small to large-scale event marketing activities for customers and corporate figures. Coordinated and delivered public presentations designed to improve customer participation in corporate dining plans. Analyzed qualitative and quantitative consumer and competitor pricing research, producing a strategic marketing plan based on results.

Key Accomplishments:

  • Revamped stagnant sales of the care package program with an increase of sales at 15% within four weeks
  • Engineered development and design of all customer and client communications, including website enhancement, direct mailings, brochures, press releases, and merchandised retail units utilizing in-house resources 95% of the time, optimizing overhead and operating savings
  • Executed the financial strategy and target for a line of product items and influenced assortment parameters within all retail locations


                                                             Roberto C. Goizueta Business School, Emory University, Atlanta GA

                                                                       Bachelor of Arts, Administration in Finance & Marketing

                                                                              Oxford College, Emory University, Atlanta GA

                                                                                                     Associate of Arts

  • ID#: 71448
  • Location: Jacksonville, FL , 32210

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